How Creative Design Was Presented in 2017
It is a fact that today’s world is a digital one and the website of a company has to be well created to be able to go in this new trend. Today, a company’s introduction comes through a website where it will show what is there to offer. More so than having a user friendly website, since this is very important for this strategy, but also it should be designed in such a way that it can attract viewers. The main goal of a website today is practically to lure viewers to go over the site and become potential customers, and this can be attainable with a website that has a seeming graphics, has a service with speed, and usability, which will give an impression as a website with professionalism and competence. What is in demand and attractive today are websites that are creatively designed, thereby attracting viewers and increasing traffic of a company’s site contributing to a profitable company, thus gone are the websites that are boring with lifeless list menus and highly descriptive that viewers will not even read.
Having a creative web design is thus more of a necessity today so that it can capture the brand’s personality, and to do this web design and planning in a creative way, tech specialists who know what they are doing are suited to do the job, like those IT services professionals. It is therefore easy to say that tech designers are today’s modern age artists.
Applied across the board in marketing is the word minimalism which is aptly described with modernism. Being minimal in design would mean incorporating colour extraction and bolder headlines, using simpler universal icons.
The end goal in having a minimalist approach is to be able to communicate well with potential clients. The concept of image is what would immediately come into our minds when we say the word design. But in 2017, the dynamism is formed when static descriptions are mixed with video.
The dynamics of video is being followed with long scrolling that are being implemented on many websites. Navigation is being reinvented by designers so as to make users engage in the site with more accessible information. In order to give an increase in parallax, a 3D effect is being added to the design.
Being subtle in expression has not gone when it comes to artistry, but instead, what is rising in popularity is illustration in the face of big and bold graphics and photography. The fact is that illustration is a language that is visual and that can present a brand’s qualities without an overbearing presentation, and thus several companies would choose this design more.