Businesses have evolved from traditional type to modern and digital business industries. Fundamentally speaking, the methods of the old days make use of the classical techniques of marketing and advertising while the new ones are enjoying the advantages of the Internet.
Today, a number of individuals harness the internet technology to gather info of products they want to obtain. Among the most popular ones are the different kinds of social media platforms like Facebook, Twitter, and Instagram. Due to this fact, the clever businessmen must not take for granted these systems and must use these as one of the tools in their business.
What is Influencer Marketing?
If your goal is to be able to compete in business battles today, it would be great if you can apply influencer marketing in your industry. Influencer marketing is simply a digital marketing strategy which utilizes highly influential men and women to provide information of the products and services, reach possible customers, and eventually achieve the goal of the business that is, to make profit. In fact, according to a certain survey, a large percentage of customers who belong to the millennial age buy products and services that have been reviewed positively, suggested, or recommended by highly influential peers. Fundamentally, that result implies how influence can really be potent as a marketing strategy.
What are Influencers?
Influencers are those individuals who basically can influence others in making decision of buying things because of the presence of the credibility factor. Nonetheless, it is very important to know that the social media influencers are not merely marketing tools but real people who connect with other individuals through the internet.
Two Sets of Influencers
Fundamentally, there are two groups of influencers i.e., (1) the macro-influencers and (2) the micro-influencers. Influencers with at least 100,000 followers on social media sites (ex. Tv personalities, music artists, models) can be labeled as macro-influencers. The desirable feature about these influencers is they can actually reach quite a lot of people worldwide and the genuine sense of professionalism.
Micro-influencers, on the other hand, are men and women with 1000 followers on Instagram or various social media networks. This type are basically starters, trying to get more actively engaging followers.
But the advantageous component of micro influencers lies on its affordability and the high possibility of reaching a new audience of different niches. Additionally, a lot of businesses today may love to find Instagram influencers of this type (micro) simply because a good percentage of customers may find the “micros” as real people more influential.
Which Should it Be – Macro Influencers or Micro Influencers?
It actually depends on many factors. But whether macro or micro, you will be doing a good, modern-day marketing strategy.